Everybody is born a Champion

Nerve Tumours UK have again joined forces with RBH Creative Communications, for a third successive year, to raise awareness of NF, via a new digital media campaign, featuring GB Para-Sprinter Thomas Young, MBE. Thomas has NF1 and has agreed to be Patron of Nerve Tumours UK.

The first part of the two tier campaign will run across 27 rail hubs from 16 - 22 May, covering both World NF Awareness Days.

The second blast is live at 34 rail hubs across the country, in two phases from the 18 to 20 August 2024, followed by 30 August to 02 September, to coincide with the run up to the 2024 Paralympics, being held in Paris, where Thomas will defend his 100m Paralympic title, in the Stade de France, on Saturday 31 August.

#MakeNFVisible

Thomas was crowned Paralympic T38 100m Champion at the Tokyo Paralympics in 2021, breaking the European Record in the process. He has won Paralympic Gold, World Silver in 2019 and 2024 and three times been crowned European T38 100M Champion. In 2022, he was awarded an MBE for his services to Athletics.

Thomas is facing one of the most challenging years in any athlete's career. He is raced for the T38 100m Title at the Paralympic Athletics World Championships 2024 in Kobe, Japan on the 18th May where he won Silver and is also in training to defend his Gold Medal at the the Paris 2024 Paralympics Games this August.

Awareness Campaign

Nerve Tumours UK is the leading voice for people living with NF, the medical group name for Neurofibromatosis Type 1 (NF1), NF2-related-Schwannomatosis (NF2) and Schwannomatosis (SWN); RBH is a West Midlands-based creative communications agency.

"Over the last two years, we have used the digital campaign to firstly highlight the condition and NTUK support services, followed by the problems faced by the whole NF community.

However, this year, I wanted to change the angle of the campaign, as I feel it is also extremely important to celebrate those living with NF, and their achievements. We need to show that you can achieve your potential, with the right support, and in this we are absolutely delighted to be collaborating with Thomas Young, who has proved that very point.

I was absolutely delighted by the many positive responses about the campaigns from passengers as they passed through the various rail hubs over the last two years, and very much look forward to seeing the impact of this year’s campaign.

My thanks must go to Thomas for being so willing to work with us, and to spearhead this campaign. "

– Karen Cockburn, Charity Director

Proud to help raise awareness

"We at RBH are so proud to be supporting Nerve Tumours UK as their marketing partner for the third consecutive year. The work they do for people with NF is vitally important, and we are committed to helping raise awareness of this little-known condition.

This year’s campaign has focused on building the profile of the remarkable Thomas Young – a Paralympic sprinter with NF1 (Neurofibromatosis type 1) – who has recently become a Nerve Tumours UK patron.

Our hope is that this campaign goes a long way in bringing both Nerve Tumours UK and Thomas Young front of mind among the general public, especially with Thomas currently in training for the Paris 2024 Paralympics Games, which start in August."

- RBH Creative Communication - who dares to care https://rbh.co.uk/

Community Feedback and Reach

The May 2023 campaign across the ten rail hubs reached a footfall of 5,307,924 and the November 2023 campaign reached a footfall of 5,029,631, giving a total reach of 10,337,555 across the whole campaign.

This year, we are advertising at 34 rail hubs, increasing our geographical reach across the country and so expect a far greater footfall.

Feedback from the previous campaigns, from the NF community and medics, was extremely positive. However, we still need to push the message.  

Knowledge of the condition helps to reduce stigma and prejudice and supports the NF community.

Awareness Campaign

The campaign featured on billboards at these railway stations: Ashford International, Bicester Village, Birmingham New Street; Bristol Temple Meads, Cambridge, East Croydon, Edinburgh Waverley, Exeter Central, Glasgow Central, Leeds, Liverpool Lime Street, London Blackfriars, London Bridge, London Cannon Street, London Charing Cross, London Kings Cross, London Liverpool Street, London Paddington, London Victoria, London Waterloo, Luton Airport Parkway, Manchester Piccadilly, Nottingham, Oxford Parkway, Reading, Sheffield, Stansted Airport

Share our awareness campaign social posts - tag @nervetumoursuk and @thomasyoungt38 with #ShineALight2024 in your posts

A special thank you to Alexion Pharmaceuticals UK, JCDecaux, Network Rail and Yaura Agency for their continued support.

World NF Month 2024, Location Photos

Transpennine Express hosted an awareness event on 17 May, World NF Awareness Day, at Huddersfield Railway Station.

Station Manager Angie Hunte said: “We’re really proud to be able to support such an important cause. I didn’t know much about NF until we decided to participate in the event, so it’s already raised awareness to one new person!"

The TPE team raised awareness by handing out NF information leaflets, offering cakes and having a chat with anybody coming to see the station windows lit up blue.

Kristina Novakovic, a conductor for TransPennine Express who lives with Schwannomatosis, said: “I’m really grateful for TPE raising awareness to a cause I have first-hand experience dealing with.

Paralympic Games Paris 2024, Location photos

Do you want to learn more about NF?  

Email us: info@nervetumours.org.uk 

We are here to explain, advise and support you.