Do charity ads get on your nerves?

Nerve Tumours UK have again joined forces with RBH Creative Communications, for a fourth successive year, to raise awareness of NF, via a new digital media campaign. 

"Over the last few years, we have used the digital campaign to first highlight the condition and NTUK's support services, followed by the problems faced by the whole NF community. We then moved onto a campaign headed by Thomas Young, Team GB Paralympian, as we feel it is extremely important to celebrate those living with NF, and their achievements. We need to show that you can achieve your potential, with the right support.

This year, with the help of the fantastic creative team at RBH, we looked at how we could grab the public's attention in the few seconds it takes to walk past a digital ad screen, and we decided, people will always remember something that is a little bit cheeky! Hence the new adverts, that we hope will grab attention and make people interested enough to research us. 

I have been absolutely delighted by the many positive responses about the campaigns from passengers as they passed through the various rail hubs over the last few years, and very much look forward to seeing the impact of this year’s campaign."   Karen Cockburn, Charity Director

Proud to help raise awareness

A campaign we hope hits a public nerve

We at RBH are hugely proud to be working alongside Nerve Tumours UK for the fourth year running. It’s always an interesting and challenging prospect because we know that members of the public lack an understanding of what NF is as a genetic disorder – and what Nerve Tumours UK does as a charity.

The jumping off point for our creative approach this year was the insight that many people can feel fatigued by charity ads – and even aggravated by them. This isn’t about a lack of empathy, but perhaps more about a sense of helplessness in the face of so many causes deserving of public support.

The notion that charity ads ‘get on people’s nerves’ provided such a compelling link with Nerve Tumours/ NF as a condition, that we knew instantly it was the right way to go. 

In asking people to examine this common phrase and view it in relation to a condition that is painful and debilitating, we hope to motivate them to look beyond their fatigue and support Nerve Tumours UK.

RBH A Creative First Agency https://rbh.co.uk/

The campaign will run across 25 rail hubs from 16 - 22 May 2025, covering both World NF Awareness Days.

#MakeNFVisible

Awareness Campaign

The campaign features on billboards at these railway stations: Birmingham New Street Station, Brighton Station, Bristol Temple Meads Station, Cambridge Station, Edinburgh Waverley Station, Glasgow Central Station, Leeds Station, Liverpool Lime Street Station, London Blackfriars Station, London Bridge Station, London Charing Cross Station, London Elephant And Castle Station, London Euston Station, London Kings Cross Station, London Kings Cross Station, London St Pancras Station, London Stansted Airport Station, London Waterloo Station, City Thameslink Station (London), Manchester Piccadilly Station, Nottingham Station, Oxford Parkway Station, Reading Station, Sheffield Station

Share our awareness campaign social posts or take a photo on location - tag @nervetumoursuk with #ShineALight2025 #MakeNFVisible in your posts

A special thank you to Alexion Pharmaceuticals UK, JCDecaux and Network Rail for their continued support.

World NF Month 2025, Location Photos