04 May 2023
On 17 May, World NF Awareness Day, White Label Editions are hosting a one-off art fundraiser to benefit the NF Community.
White Label Editions brings together artist Anna van den Hoevel and Nerve Tumours UK, to raise funds via an edition drop.
This is a concept which allows the artist to sell an unlimited amount of a particular print within the limited time frame of 48 hours.
Anna van den Hoevel releases her Edition, which will only be available for 48 hours, from 6pm Tuesday 16 May until 6pm Thursday 18 May (BST).
All profits will be donated.
– Karen Cockburn, Charity Director
"I am immensely grateful to White Label Editions, Anna van den Hoevel, and their patrons for their support of Nerve Tumours UK. It is our aim to make every day better for those that have Neurofibromatosis, and with their combined support, we will be able to do just that, by maintaining both our existing services, and extending our support network to those regions of the UK, where we do not currently have regional cover."
In the series WORLDSTRIPS, the artist depicts an intellectually and artistically higher level than the physical features of our world.
She observes things emotionally from above and depicts on canvas the emotions that, like the different layers of the globe, shape the character of our nature. Although the artist renounces plasticity in the work, they are inspired by the one-dimensional division of the earth into longitudes and latitudes. The depth of the works comes from the complexity of the plane from which they were projected onto the surface rather than from the layering of various materials. In order to convey something that does not originate from the visible world, Anna van den Hoevel here delves deeply into the emotional level and uses it as a source. The continuous companion of the BIRDVIEW themes, WORLDSTRIPS brings to light the emotions that the human eye cannot see in reality.
"Often I use the bird's-eye view for my photographs, which makes the motif smaller, insignificant and powerless. Buildings, objects and landscapes are minimized and the eye is given the chance to take on the big picture.
Painting is personal, physical and instinctual, it projects what is visible to oneself. My individual perception of the world around me enables me to go below the surface and uncover certain aspects that only reveal themselves to me during the artistic process. Again and again I realized that my perception stands out from the norm, and the unconventional determines my reflection and ultimately my actions.
I enter into a cooperative relationship with the material, it is a back and forth between us. This is an instinctive process in which I reinterpret the work in each phase and in the process react expressively and emotionally charged to what has been created."